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ROME — The ongoing debate surrounding overtourism has taken a new turn, with experts at the WTTC Global Summit emphasizing that the actual issue lies in the uneven distribution of tourist traffic. While certain hotspots grapple with overcrowding, many regions remain unexplored and “starving” for visitors. Taking Italy as a prime example, officials indicate a stark contrast in tourism flow. Italy, renowned as the fifth-most visited country globally, faces a unique challenge. As stated by Italy’s tourism minister, Daniela Santanche, approximately 96% of the country experiences “undertourism.” Prime Minister Giorgia Meloni highlighted the necessity to distribute the country’s 58 million…
