In a strategic move aimed at enhancing commercial growth and strengthening B2B partnerships, WestJet has announced the appointment of Amanda Ierfino as the new Vice President of Sales and Cargo, effective June 1, 2025.
New Leadership Role at WestJet
A seasoned leader within WestJet’s commercial sector, Ierfino has been instrumental in developing the airline’s corporate and agency sales strategy. Her experience includes leveraging the airline’s Calgary hub to foster strong industry relations. Before this promotion, she held the position of Director of Sales since December 2022.
Role Expansion and Responsibilities
In her upcoming role, Ierfino will oversee both the sales team and cargo operations, consolidating responsibilities to create a unified leadership structure. This integration is expected to optimize operational efficiency and enhance WestJet’s commercial alignment with strategic partners.
Emphasis on Partnership and Growth
“Our partnerships have always been an essential part of WestJet’s success,” Ierfino stated in a recent press release. “Both our sales and cargo teams share a strong commitment to supporting our valued partners, and that focus will remain at the core of everything we do. I’m excited to lead this next chapter with an emphasis on partnership, new opportunities, and shared growth.”
Future of Cargo Operations
As WestJet prepares to phase out dedicated freighter operations later this year, the focus of its cargo business will shift towards maximizing belly cargo capacity across its fleet. The consolidation under Ierfino’s leadership is viewed as a vital step toward optimizing operations, enhancing growth opportunities, and reinforcing the airline’s commitment to collaborate strategically with partners.
For more information on WestJet’s ongoing initiatives, visit their official website.
