Air Canada Vacations Launches Groups Excellence Loyalty Program
Air Canada Vacations (ACV) is making significant strides to elevate the role of travel advisors with the introduction of its inaugural Groups Excellence Loyalty Program. This innovative incentive aims to reward travel professionals who contribute to the growth of group bookings with ACV.
Program Details and Timeline
Starting from October 20, 2025, and continuing until August 31, 2026, all group bookings made with ACV for travel dates ranging from December 15, 2025, to October 31, 2026 will be eligible for this loyalty program. Every travel advisor will be able to earn distinctions through a tiered structure: Silver, Gold, and Excellence.
Rewards and Incentives
The new tiered model allows advisors and agencies to accumulate rewards based on the number of group passengers booked during the qualifying period. As participants advance through the tiers, they unlock a variety of perks:
- Aeroplan points
- Travel vouchers
- Free seat selection
- Complimentary CareFlex or CareFree coverage
“This program was designed to recognize and celebrate the incredible work our travel advisors do in growing our Groups business,” said Erminia Gallina, Director of Sales at Air Canada Vacations. “We want to ensure that the more you grow with us, the more you earn and the more you enjoy the rewards that come with being one of our most valued partners.”
Booking Bonuses
In conjunction with the loyalty program, ACV is introducing several new features for group bookings that make the process even more advantageous:
- Group rates commence at just 10 full-paying passengers, including children.
- For wedding groups, a special incentive of a $500 instant credit towards the final group invoice or as future travel credit is available until January 30, 2026. This applies to wedding packages for trips to Mexico, the Caribbean, and Central America from April 1, 2026, to December 31, 2027.
- Advisors can hold up to 50 seats and 25 rooms without needing any additional deposit, which facilitates the early securing of group space.
To ensure a successful booking process, ACV highly recommends that advisors start planning their group travel now to maximize their qualification for the loyalty program.
Related Programs and Future Initiatives
ACV’s Groups Excellence Loyalty Program follows the launch of Air Canada’s AC & Me rewards program for travel advisors, providing tokens convertible to Aeroplan points for bookings made through the airline’s direct channel, AC Connex. This initiative marks a significant investment in fostering strong partnerships with travel advisors.
For complete details on the Groups Excellence Loyalty Program and its associated benefits, visit the dedicated portal.
