“Business Returns for Jamaica’s Tourism Recovery”
As Jamaica grapples with the aftermath of recent disruptions, the travel industry remains resilient. The recent challenges have prompted many travelers to reconsider their vacation plans, though options are available, including rebooking to later dates or selecting alternative Sandals or Beaches properties across the Caribbean. Recognizing the significant impact on travel advisors and vacationers, the industry is focused on recovery.
Adam Stewart, a pivotal figure in the travel sector, extended heartfelt apologies to agents and their clients during a recent Town Hall meeting. “I genuinely appreciate your patience and understanding as we navigate this challenging period,” he stated. He expressed gratitude towards Jamaica’s primary tourism markets, such as Canada, the U.S., and the UK, for their unwavering support, particularly as the island seeks to rebuild its economy. “The spirit of Jamaica has never been more vibrant, characterized by unity,” he noted.
Stewart expressed appreciation for the assistance provided by various organizations and cruise lines, highlighting significant contributions. “Royal Caribbean, Disney Cruise Line, and Carnival Corporation each donated $1 million to support Jamaica’s recovery efforts,” he mentioned. He emphasized the outpouring of generosity from travel advisors and the broader industry towards the Sandals Foundation, which has allocated over $5 million towards aid, with more than $1 million already deployed.
“Our team members are among those who have faced the greatest losses. However, countless individuals remained fortunate, experiencing little to no damage,” Stewart remarked. Furthermore, he relayed messages from those affected, encouraging the return of business to support the reopening of resorts slated for December 6th.
“Tourism as a Catalyst for Economic Recovery”
Tourism accounts for approximately 30% of Jamaica’s GDP, making it essential for the island’s economic revival. “We must invigorate our economy and reopen our borders. Visitors are poised to return, with flights already landing,” stated Stewart. He identified the revival of the tourism sector as a crucial step in economic recovery, noting its role in generating cash flow, supporting local businesses, and ultimately restoring livelihoods.
The Sandals Foundation has established a dedicated webpage to inform the public about ongoing recovery efforts in Jamaica, particularly concerning local students displaced from educational institutions. “When we reopen, we’ll communicate the specific needs of the communities. Consider packing an extra bag with aid along with your vacation essentials,” Stewart encouraged.
“Commitment to Recovery and Resilience”
As the discussion concluded, Stewart delivered a message of hope and resilience. “Thank you for your unwavering support for Jamaica, Sandals, and Beaches Resorts. We will ensure your inventory returns, and we will elevate the offerings available to you,” he affirmed. He underscored the vital role of travel advisors, crediting them as the essential link within the industry. “Your expertise provides personal touches that enhance the travel experience, and that connection is irreplaceable,” he added.
Stewart conveyed a commitment to rebuilding Jamaica’s tourism landscape, even urging agents to consider referring clients to competing resorts if necessary, emphasizing that all tourism helps benefit the nation. “Jamaica will endure, and we are focused on assisting those most affected, while also preparing to restart the economy and bring back jobs,” he explained.
The enthusiasm and encouragement from travel advisors during the meeting were palpable, reflecting a collective desire to support Jamaica’s recovery. One advisor encapsulated the sentiment with their message: “Thank you, Adam. Your father would be proud.”
If you wish to contribute to Jamaica’s recovery efforts, consider supporting through the Sandals Foundation. Two methods are available for donations:
Option 1 – Credit Card: For payment processing, reach out directly via aallen@uvisandals.ca.
Option 2 – By Cheque: Cheques should be made out to ‘Sandals Foundation Canada’ and sent to:
Sandals Foundation Canada
c/o Unique Vacations (Canada) Inc
4211 Yonge Street, Suite 320
Toronto, ON M2P 2A9
