Acapulco is undergoing a remarkable transformation, shifting from its illustrious past as a playground for Hollywood stars to a vibrant contemporary destination. While the stunning bay and golden sunsets are unchanged, the essence of mid-century glamor is now encapsulated within the newly established Museo Acuérdate de Acapulco (Remembering Acapulco) at the Amares hotel, which previously housed the iconic Calinda Hotel with its famous circular tower.
This museum showcases photographs and memorabilia that honor Acapulco’s rich history, providing a nostalgic glimpse into a bygone era that contrasts sharply with the city’s modern, diversified offerings today.
A New Era for Acapulco
Resorts throughout Acapulco are embracing a sophisticated aesthetic with muted color schemes and plush furnishings. The evolution from retro glamour to modern luxury is a deliberate move, showcasing the city’s rich heritage while embracing a contemporary identity. Public spaces and dining venues have received significant upgrades, with a focus on adventure, culture, and nature experiences—especially in the picturesque surrounding hills.
Notably, this shift in focus was expedited following the destruction caused by Hurricane Otis in 2023, which severely impacted approximately 70% of the city’s hotel accommodations. The current hotel inventory has decreased to about 16,000 rooms, with several properties shifting to private-condominium models.
Upgrades and Exciting Developments
As part of the recovery efforts, many hotels took the opportunity to enhance their facilities and guest experiences. Ana Guillermina Camarena, Promotions Director of the Acapulco Tourism Board, emphasizes the importance of these upgrades in making the destination more appealing.
Camarena is currently promoting Acapulco’s resurgence in Canada, visiting major cities to highlight the city’s appeal leading up to significant future events, including the 2026 FIFA World Cup. Acapulco, being the nearest major beach destination to the tournament held in Mexico City, is perfectly poised for visitors seeking relaxation amidst their match itineraries.
Fresh Dining Experiences
The city is also revitalizing its culinary landscape. Beauport on the Sea, a historic ship now anchored in Acapulco Bay, offers guests a unique dining experience with a floating restaurant featuring a menu that varies from carved tenderloin to baked haddock. Visitors have the bonus of staying overnight in one of the ship’s guest rooms, adding an adventurous twist to their stay.
Embracing Nature and Adventure
Beyond the beach, Acapulco’s natural surroundings are gaining attention as hiking trails become increasingly popular. With over ten hiking routes available just a short distance from the city, Acapulco is shifting its image from a nightlife-centric destination to one that offers active, adventure-focused experiences. Camarena notes that upgraded access roads, signage, and experienced guides are enhancing these outdoor experiences.
Attracting International Visitors
In the first half of 2025, Mexico welcomed approximately 23.4 million international visitors, marking a 7.3% year-on-year increase. Notably, nearly 1.7 million Canadians traveled to Mexico via air, amounting to an 11.8% growth.
Efforts are ongoing to reestablish Acapulco as a destination for cruise itineraries. Recently, Carnival Cruise Line made its first port call to Acapulco in 15 years, marking a significant return to the city, alongside other vessels like Norwegian Encore, which brought over 5,000 visitors upon its arrival.
A Bright Future for Acapulco
With a series of innovative dining options, upgraded accommodations, and exciting adventure offerings, Acapulco is crafting a new chapter in its tourism narrative. Future port-call schedules indicate the city is gradually reappearing on the radar of cruise operators, highlighting its potential as a prime destination for both relaxation and adventure.
As Acapulco continues to reinvent itself and appeal to a diverse range of travelers, it stands firmly poised to reclaim its status as a sought-after location on the Mexican Pacific coast. For more details on Acapulco’s offerings and to plan your visit, explore the Acapulco Tourism Board website for additional resources.
