LAS VEGAS — Travel advisors are encouraged to pivot towards offseason and winter travel while exploring lesser-known destinations, according to Ignacio Maza, a senior advisor for Signature Travel Network. Maza shared insights at Signature’s annual conference, held recently at the Venetian Resort.
Promoting off-peak travel not only aligns with emerging trends but also offers a wealth of opportunities for agents. "This trend is only going to continue to grow," Maza noted, emphasizing the importance of educating oneself about available offseason products. He urged travel professionals to inform clients that popular spots such as the Amalfi Coast are accessible even in December, countering the misconception that many hotels close during the offseason. Destinations like Sicily, Mallorca, and the Algarve are also welcoming visitors beyond the traditional summer months.
Maza highlights that the Mediterranean cruise market is expanding options for the late fall and winter seasons. Cruise lines such as Viking, Silversea, and Regent Seven Seas Cruises are providing new itineraries this year, shifting from their usual Caribbean routes to offer Mediterranean experiences instead.
Embracing Offseason Travel Amid Overtourism
Offseason travel garners particular interest among travelers concerned about overtourism. Maza cites his own experience in Japan, where visiting in February ensured a more serene experience at major attractions like the Golden Temple, albeit in colder weather. “Is it going to be cold? Yes. But having the Golden Temple with no crowds is absolutely worth it,” he remarked.
Travel advisors are encouraged to guide clients toward experiences that lie beyond the mainstream attractions. For instance, during a February trip to Rome, while renowned sites like the Vatican flirted with crowds, Maza found tranquility along the historic Via Appia, reminiscing about an "incredible moment" when a shepherd passed by with his sheep. "You still can find the magic," he asserted, urging advisors to help clients uncover these hidden gems.
Creating Unique Experiences
Offering private experiences at sites like Roman palaces allows for a deeper connection to the destination. Maza also underscores the strategic timing of visits to popular attractions. The Prado Museum in Madrid, for example, experiences heavy foot traffic early in the day. However, visiting around 3:30 p.m. or 4 p.m. can provide a significantly calmer experience.
Maza concluded with a call to action for advisors: "You just have to work a little harder, and collaborate with your partners who can offer valuable insights," particularly referring to destination management companies as key resources for crafting bespoke travel experiences. By embracing these recommendations, travel agents can navigate the shifting landscape of travel preferences and provide clients with unforgettable offseason adventures.
