Ignacio Maza, a senior advisor for Signature Travel Network, emphasizes the importance of educating clients on travel options beyond the traditional peak seasons. During Signature’s annual conference at the Venetian Resort, Maza highlighted the growing trend of offseason travel, urging advisors to inform their clients about unique offerings available during these times.
“Travel advisors need to ask what destinations have products available in the offseason,” Maza noted. The offerings have expanded significantly, allowing clients to consider destinations such as the Amalfi Coast even in December. Contrary to popular belief, many hotels remain open, providing diverse experiences during the offseason.
Exploring the Mediterranean in Offseason
Maza pointed out that Mediterranean cruising has also gained traction during late fall and winter, with cruise lines like Viking, Silversea, and Regent Seven Seas Cruises offering specialized sailings for this season. Traditionally reserved for Caribbean routes, these lines are now embracing Mediterranean itineraries, creating new opportunities for clients seeking unique travel experiences.
Combat Overtourism with Offseason Travel
Offseason travel resonates with clients concerned about overtourism. Maza recalls his visit to Japan in February, revealing the benefits of exploring popular sites without the crowds. The breathtaking beauty of the Golden Temple was made even more special with minimal tourist interference.
Likewise, Maza advises travel advisors to guide clients to lesser-known attractions. For instance, his February visit to Rome saw him discover the tranquil Via Appia while avoiding the busy crowds at the Vatican and Trevi Fountain. This diversion allowed for a meaningful experience, accentuated by the sight of a shepherd with his flock.
Creating Unique Travel Experiences
Finding magic in travel often requires a little extra effort. Maza encourages travel advisors to create private experiences at landmark palaces, or to recommend visiting popular attractions during off-peak hours. For example, the Prado Museum in Madrid experiences heavy foot traffic in the mornings but becomes far less crowded by late afternoon, presenting a more intimate viewing experience.
Working closely with destination management companies can provide travel advisors with vital insights and intelligence on optimizing client experiences, enhancing the overall travel journey.
By focusing on offseason travel and lesser-known destinations, advisors can deliver unique offerings to clients while alleviating the pressures of overtourism. Embracing this approach not only enhances client satisfaction but also stimulates sustainable tourism practices.
