Luxury tour operator Abercrombie & Kent has made a significant move by launching a destination management company (DMC) in South Korea. This strategic expansion comes at a time when tourism in the country is experiencing a remarkable surge.
Elevating South Korea’s Tourism Landscape
Based in Seoul, Abercrombie & Kent’s new DMC aims to enhance access to South Korea for a variety of professionals in the travel industry, including tour operators, cruise lines, meeting planners, and travel advisors. The company is set to offer unique travel experiences through business-to-business (B2B) partnerships.
Tailored Itineraries for Every Traveler
The DMC will provide stand-alone South Korea itineraries as well as multi-country travel programs, catering to diverse traveler needs. This dedicated focus on personalized travel options reflects Abercrombie & Kent’s commitment to providing authentic experiences that resonate with today’s tourists.
Unlocking the Essence of Korea
According to Rebecca Osman, chief destination officer at Abercrombie & Kent, the expansion will allow the company to “unlock authentic Korean experiences for our guests and trade partners.” This encompasses everything from exploring Seoul’s modern neighborhoods to visiting centuries-old palaces and indulging in the extraordinary culinary heritage of the nation.
The Growth of Korean Tourism
The surge in tourism to South Korea can largely be attributed to the global influence of K-pop music and K-drama television shows, as well as the country’s booming beauty products industry and vibrant culinary scene. Abercrombie & Kent recognizes this trend and is poised to capitalize on the increasing interest in Korea as a top travel destination.
Conclusion
With its new DMC in South Korea, Abercrombie & Kent sets itself apart as a leader in luxury travel, offering travelers and industry professionals the opportunity to explore the rich culture and modern advancements of South Korea. As tourism continues to rise in this dynamic country, the DMC’s launch is timely and strategic, positioning Abercrombie & Kent to deliver unforgettable experiences to its clientele.
