The high season for tourism in the Caribbean is rapidly approaching, and Meliá Hotels and Resorts in Cuba are ensuring smooth operations along with enhancements to their offerings. Amid recent storms that affected the region, Meliá has remained resilient, providing a seamless holiday experience for guests.
In a recent interview, Maite Artieda Barroso, Director of Marketing, Communication & Customer Experience at Meliá Cuba, highlighted the brand’s readiness to tackle challenges presented by nature. “We were well-prepared for the storms,” she stated during a Zoom call from Havana. “With our generators and resources in place, we guarantee a safe and enjoyable experience for our guests.”
Lessner Gomez, Director of the Cuba Tourist Board, reassured potential travelers in Toronto that Cuba’s tourism infrastructure is fully operational, prepared to welcome visitors for the winter season. He emphasized that the country’s resilience in the face of recent storms should not deter vacation plans.
A key advantage for Meliá is its ownership of MESOL, an importing agency that ensures the availability of essential supplies, including fresh food, beverages, and hotel amenities. “This capability sets us apart and reinforces our commitment to quality service,” Artieda noted.
Distinctive Hospitality Experiences
Meliá operates 36 properties throughout Cuba, each reflecting unique characteristics that cater to diverse guest preferences. “Our long-standing presence in Cuba allows us to offer an authentic experience,” Artieda explained. “Guests can truly discover the heart and soul of Cuba through our hotels.”
Innovations and Expansions
Artieda unveiled plans for several new properties and renovations across the island. Among the highlights is the five-star Meliá Costa Rey located in Cayo Coco, where extensive upgrades have been implemented, including new accommodations, a swimming pool, and dining options. Renovations have also been completed at Sol Palmeras, the company’s inaugural hotel in Cuba.
Last fall, Meliá introduced the spectacular Meliá Trinidad Peninsula near Cienfuegos, which uniquely features solar panels for energy generation and stunning views of both the ocean and mountains. “Having both ocean and mountain vistas is quite rare, and the rich history of Trinidad as a UNESCO World Heritage Site enhances the experience for guests,” Artieda explained.
Resources for Travel Advisors
Travel advisors play a crucial role in promoting travel to Cuba. Those seeking the latest information can access the Meliá CUBA Travel Professionals portal, which offers up-to-date news, images, floor plans, and promotional materials. Meliá also maintains a blog site filled with essential updates and trip planning ideas to assist advisors in crafting memorable itineraries for their clients.
