Goway Unveils New Website and Brand Identity
Travel company Goway has officially launched a newly designed website and introduced its first rebranding in 54 years, showcasing a refreshed logo alongside an enhanced user experience. The new platform is designed to empower travel advisors to increase their sales and cater to the needs of their clients.
Website Enhancements for Travel Advisors
The revamped Goway.com emphasizes the company’s dedication to providing exceptional experiences for both travel advisors and their clients. Senior Vice President Adam Hodge stated, “The new Goway.com represents our true passion for travel and utmost commitment to delivering the best experience.”
Historically rooted in personal engagement, Goway’s founder, Bruce Hodge, wrote many of its web pages to reflect his extensive travel knowledge and insights. The new website continues this legacy, featuring contributions from Goway’s Destination Specialists, each bringing their unique expertise and personal touch to the travel offerings.
A New Chapter with GowayPro
In addition to the website launch, Goway has upgraded its travel advisor portal, now known as GowayPro.com. This enhanced platform includes:
- Increased incentives for travel advisors
- A passport for free FAM incentives
- The introduction of the GowayPro Travel Tales podcast
- The GowayPro Travel Academy education program
“Our travel advisor partners are always front of mind for Goway. GowayPro.com has been designed to be an even more effective tool to assist travel advisors in achieving success,” Hodge explained.
A Fresh Logo Reflecting Legacy and Future
Alongside the new website, Goway has unveiled a modern logo, a change that symbolizes its commitment to honoring its rich history while embracing a forward-looking vision. VP Marketing Mitchell Fawcett remarked on the significance of the rebranding, stating that it embodies a balance between tradition and contemporary aesthetics.
Goway’s rebranding effort is not simply about a fresh look; it signifies a renewed determination to advance in the ever-evolving travel industry while continuing to provide outstanding services. This evolution showcases the company’s ambition to enhance travel experiences both now and in the future.
Conclusion: A Welcome Change for Travel Enthusiasts
With its new online presence and modernized brand identity, Goway is poised to redefine travel for advisors and clients alike. The enhancements reflect a dedication to innovation while staying rooted in a legacy of passion for world travel. This rebranding marks not only a new chapter for Goway but also a commitment to delivering unforgettable experiences.
