The highly anticipated **Universal Horror Unleashed** is now open, firmly establishing itself as a centerpiece in the ambitious expansion of the Area15 arts and entertainment district in Las Vegas. This year-round attraction offers visitors an immersive experience featuring four haunted houses, themed areas, live production stages, three bars, and two restaurants.
**The Significance of Location and Timing**
Universal has strategically chosen Las Vegas for this major attraction, recognizing its reputation as the **Entertainment Capital of the World**. According to Kim Scott, the senior director and general manager of Universal Horror Unleashed, the ongoing expansion of Area15 made it an ideal spot. “Area15 is becoming a destination in itself,” Scott noted, emphasizing Las Vegas’s draw even amidst global competition.
**Tailored Experiences for Guests**
What sets Universal Horror Unleashed apart from other entertainment options in Las Vegas is its flexibility. Guests can personalize their visit by selecting different experiences—from a gourmet dinner at one of the Premiere Houses to enjoying craft cocktails at the Boiler Bar or Jack’s Alley. For those looking to indulge further, the attraction allows guests to seamlessly add on haunted houses and stage shows to fill their evening.
**Innovating Beyond Gaming**
Las Vegas has long been synonymous with gaming, but as trends evolve, the city is turning its focus to diverse entertainment options. Scott highlighted the shift in visitor preferences: “Tourists today want control over their experiences rather than being confined to a theater for 90 minutes.” Universal’s attraction caters to this demand, enabling guests to navigate their adventures freely.
**A Unique Blend of Themes**
One of the standout features of Universal Horror Unleashed is its innovative merging of live entertainment with Universal’s renowned themed experiences. This unique combination offers a fresh perspective for fans of horror and Halloween. Scott expressed pride in crafting an attraction that brings something new to both local and international visitors.
**The Balancing Act of Horror and Cuisine**
At Universal Horror Unleashed, the dining experience also embraces the theme of horror without sacrificing quality or appeal. Scott explained, “Nobody really wants to eat things that look like dead fingers! Our research has guided us in creating a unique, enjoyable dining experience that surprises guests while keeping them on their toes.”
**Personal Journeys Through Horror**
Scott shared that among the four haunted houses, “The Scarecrow: The Reaping” holds personal significance for her, stemming from childhood experiences on a farm in Nebraska. The feedback from soft opening guests revealed a variety of favorites among the haunted houses, reinforcing that each visitor has a unique journey through horror.
**A Comprehensive Horror Experience**
Universal Horror Unleashed aims to deliver a little bit of everything: “We’re a little silly, we’re a little sinister, we’re a little sexy,” Scott said. This variety ensures that each guest can customize their horror experience, promising not to disappoint.
With its innovative design and diverse offerings, Universal Horror Unleashed is set to captivate both locals and tourists, making it a must-visit attraction in Las Vegas. For more details, visit [Universal Horror Unleashed](https://www.travelweekly.com/North-America-Travel/A-behind-the-scenes-look-at-Universal-Horror-Unleashed-in-Las-Vegas) and explore the exciting expansion of [Area15](https://www.travelweekly.com/North-America-Travel/Insights/Area15-Las-Vegas-executive-discusses-expansion-plans).
