Wyndham Hotels & Resorts has officially signed a strategic partnership agreement with Ovolo Group, a lifestyle hospitality company based in Hong Kong, to bring five exciting Ovolo hotels into the Wyndham network this coming fall.
Under this new collaboration, the Ovolo portfolio will expand to include properties such as Ovolo Central in Hong Kong and four additional hotels in Australia: Ovolo Nishi in Canberra, Ovolo South Yarra in Melbourne, Ovolo The Valley in Brisbane, and Ovolo Woolloomooloo in Sydney.
These hotels will be integrated into Wyndham’s comprehensive sales, marketing, and distribution platforms, allowing them to tap into the vast network of the Wyndham Rewards loyalty program, which boasts access to approximately 120 million members. This affiliation provides Ovolo hotels with a powerful tool to attract and retain guests across multiple regions.
While Wyndham will incorporate these properties into its systems, the Ovolo Group will maintain ownership and management of the Ovolo brand. This enables the brand to preserve its unique identity while leveraging Wyndham’s infrastructure. Both companies aim to explore additional development opportunities throughout the Asia Pacific region.
The Ovolo Group, which launched its upscale boutique concept in 2010, emphasizes a design-focused, experiential approach to hospitality. “Through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA,” noted Shivang Jhunjhnuwala, Chief of Staff at Ovolo Group. He elaborated that Wyndham’s support will enhance the brand’s ability to “grow with intention and impact.”
This partnership is expected to not only enhance the visibility and market reach of Ovolo hotels but also transform the landscape of boutique hospitality by combining innovative design with a robust loyalty program. Travelers seeking unique experiences can look forward to numerous new options and benefits as this collaboration unfolds.
