Recent insights from a Travelsavers Canada survey reveal that travel costs are a significant concern for Canadia travellers. Advisors are stepping up, providing essential support to help clients manage budgets without scrapping their travel plans.
Current Concerns in Travel
According to the survey, a staggering 62% of advisors reported that high prices are the primary worry among clients. Other notable concerns include:
- Unfavourable exchange rates – 46%
- Low consumer confidence – 36%
- Inflation – 35%
- Geopolitical tensions – 38%
The Role of Travel Advisors
Jane Clementino, Senior Vice President and General Manager of Travelsavers Canada, emphasized the crucial role that travel advisors play in helping Canadians manage their travel aspirations. “Even amid economic and geopolitical challenges, Canadians are still prioritizing travel,” she stated. Advisors are providing valuable expertise and flexible options, ensuring that clients can confidently plan their trips, regardless of their budgets.
Strategies for Cost Management
To combat rising costs, clients are implementing various strategies. The survey findings indicate that:
- 43% are choosing less expensive destinations.
- 41% are utilizing loyalty points and taking fewer trips overall.
- 35% are adjusting travel dates to secure better fares.
- 29% reported a rise in domestic vacations.
Popular Travel Destinations
Italy continues to reign as the top international destination, attracting 49% of advisors’ clients. Although it may not be the most budget-friendly option, increased airline capacity has made travel between Canada and Italy more accessible. More flights and scheduling flexibility are allowing travellers to adapt their plans and manage their expenses effectively.
When it comes to summer travel recommendations, Canada itself leads the charts, with nearly half of the advisors (49%) endorsing it as a prime choice for summer getaways. “Whether it’s the allure of exploring Canada’s own backyard or the convenience of domestic travel, advisors are confidently recommending Canada this summer,” Clementino noted.
Changing Market Dynamics
Changing client behaviours are also reshaping the outlook for travel advisors. Currently, only 35% anticipate sales growth for 2025, a significant drop from 81% last fall. While 52% have reported a decline in summer bookings compared to the previous year, the ongoing dedication to travel remains evident among Canadians.
Conclusion
As travel costs rise, Canadian advisors are proving to be invaluable allies in helping clients navigate their travel plans with confidence and creativity. By adapting to changing circumstances and prioritizing value, they are ensuring that Canadians can keep their travel dreams alive, whether exploring domestic locales or venturing abroad.
