Minor Hotels Expands Portfolio with Four New Luxury Brands
Bangkok-based Minor Hotels has announced the launch of four new brands, marking a significant expansion in its portfolio, including the introduction of its first soft brands. This strategic move reflects the company’s commitment to enhancing its offerings in the luxury segment.
Introducing The Wolseley Hotels: A Touch of British Elegance
Among the new brands, Wolseley Hotels aims to encapsulate the essence of British elegance influenced by European style and global trends. Drawing inspiration from the renowned Wolseley restaurant in London, this brand is poised to offer guests an unparalleled experience under the luxurious category of Minor Hotels.
Minor Reserve Collection: Exclusivity and Uniqueness
The Minor Reserve Collection will operate as a soft brand, focusing on luxury properties that promise to deliver unique experiences unavailable elsewhere. This brand is designed to cater to discerning travelers seeking something special during their stay.
Luxury Portfolio Expansion
Both The Wolseley Hotels and the Minor Reserve Collection will be integrated into Minor’s existing luxury offerings, which include prestigious names such as Anantara, Elewana, and Tivoli.
Introducing Colbert Collection: Culinary and Community Focus
In addition to its luxury brands, Minor Hotels has also unveiled the Colbert Collection, a premium soft brand that will cater to independent hotels with a focus on culinary experiences and fostering social connections. This initiative supports Minor’s vision of creating a diverse portfolio, joining established names like NH Collection, Nhow, and Avani.
New Select-Service Brand: iStay for Budget-Conscious Travelers
Additionally, Minor Hotels introduced iStay, a new select-service urban brand aimed at budget-conscious travelers. With a focus on technology-enhanced accommodations, iStay represents the third select-service concept for the company, following the offerings from NH and Oaks.
Future Plans and Growth Target
Minor Hotels is set to announce initial property locations for all four new brands in the upcoming months. The company’s ambitious target includes reaching 850 properties worldwide by 2027, building on its current portfolio of over 560 hotels. This expansion represents a strategic vision that signals growth and a commitment to providing exceptional hospitality experiences across various segments.
For more information about minor Hotels and its latest initiatives, visit their official website: Minor Hotels.
