Goway Travel, a major player in the travel industry since 1970, has dramatically evolved from sending telegrams for reservations to launching a sophisticated new reservations system that allows quick and seamless booking of complex itineraries. This evolution was celebrated during an event at the TIFF Lightbox in Toronto on October 3, 2024, where industry leaders gathered to witness the introduction of the “New Goway,” a brand reflecting modern tech and innovation.
### The Evolution of Goway Travel
In the early days, Goway founder Bruce Hodge revealed that telegram costs were based on word count. To save money, operators developed a shorthand code for their communications. Fast forward 54 years, Goway has embraced technology, recently completing five years of development on a reservations system that dramatically simplifies the booking process for travel advisors.
“I believe the new Goway is going to be a company of the future,” Hodge shared with attendees, noting his optimism despite anticipating stepping back from day-to-day operations.
### Celebrating Innovation in Travel
The rooftop gathering featured over 100 industry leaders enjoying fine cuisine and noteworthy wines from Australia and South Africa, a nod to Hodge’s roots. Mitchell Fawcett, VP of Marketing, declared, “The New Goway is here. We’re proud of this new chapter and the innovations that have led to it.”
Goway offers tailor-made travel experiences across 115 countries and emphasizes quality service—boasting a rating of 4.8 stars with over 4,500 reviews on Trustpilot.
### Enhanced Travel Experiences
Fawcett highlighted that Goway focuses on high-end travel products, offering personalized guided experiences. The company’s dedication to expert advice is underscored by its team of destination specialists who have significant on-ground experience in the regions they represent. Recent innovations include the launch of new product lines like **Odysseys by Goway**, which emphasizes small group tours and immersive experiences.
Additionally, Goway is introducing new wellness travel options, capitalizing on a growing industry trend.
### Commitment to Travel Advisors
In a bid to simplify processes for travel advisors, Goway has enhanced its technological infrastructure. Renee Stanton-Defaria, Director of Sales, emphasized the company’s commitment to its partners. Their new **Goway Pro** portal includes invaluable resources, marketing materials, and educational tools designed to support travel advisors in providing exceptional service.
#### Technology Advancements
The company recently implemented a comprehensive online reservation and payment system, significantly improving response times and enhancing customer experience.
#### Educational Initiatives
During the pandemic, Goway initiated a Trade Training Manager role to create video training modules. Currently, over 600 training modules are available, focusing on destinations to help travel advisors better serve their clients. Their **Goway Pro Travel Tales** podcast further supports travel selling through storytelling.
### Fostering Loyalty Among Travel Advisors
Stanton-Defaria mentioned the improvements to their **Passport to a Free FAM Program**, which rewards travel advisors for selling trips across various regions. The **Goway Pro Rewards** program also allows advisors to earn cash back on bookings, reinforcing the company’s appreciation for their partners.
With a growing team of destination specialists and an expanding **Goway Groups Only** division, Goway aims to meet the rising demand for personalized travel experiences.
### Future Innovations and Celebrations
Looking ahead, Goway teased exciting initiatives for its 55th anniversary in 2025, including:
– **A specialized travel advisor portal** for transactions and rewards.
– **Roadshows across the U.S. and Canada**.
– **Family Familiarization trips** to various popular destinations.
– **The Goway Micro Film Festival**, showcasing short travel videos from across the globe.
As Goway embarks on this long-awaited new chapter, Craig Canvin, Senior Vice President at Goway, encapsulated the excitement felt at the event, stating, “These partners have been a key part of Goway’s history and success, and our future together has never been more exciting.”
For more insights on Goway’s latest offerings and innovations, visit their [official website](https://www.goway.com).
