Marriott International has expanded its renowned W Hotels brand with the opening of the new W Florence in the heart of Florence, Italy. This new property is strategically located near the iconic Duomo, embracing the rich history and culture of the city.
Nestled within a significant structure that previously housed the Grand Hotel Majestic, the W Florence offers a modern twist on traditional Italian hospitality. Guests can choose from 119 stylishly designed guestrooms, including a luxurious penthouse featuring a sprawling 1,500-square-foot terrace that provides breathtaking views of both the Duomo and St. Lorenzo Cathedral.
Dining Experiences at W Florence
The culinary scene at W Florence is set to unfold in phases, with the debut of Tratto, a modern Italian restaurant led by the innovative team at Trattoria Contemporanea. Tratto serves as the hotel’s main dining venue, complete with a vibrant bar and a chic W Lounge. The menu reflects contemporary Italian flavors, inviting guests to indulge in local gastronomic delights. Room service and courtyard dining options will further enrich the culinary experience.
In the coming weeks, two additional dining establishments will join the lineup—Zefiro Rooftop, specializing in craft cocktails, and Akira Back, which will showcase a fusion of contemporary Korean and Japanese cuisine. Both venues are anticipated to open later this summer, promising exciting new options for guests.
Facilities and Amenities
W Florence provides a range of luxurious amenities designed for both relaxation and fitness. A state-of-the-art 24/7 gym is equipped with the latest cardio and strength-training equipment, catering to health-conscious travelers. Additionally, the hotel’s central courtyard offers a serene space for private events, creating the perfect backdrop for gatherings.
Expansion of W Hotels in Italy
With the launch of W Florence, the brand marks its second location in Italy, complementing the existing W Rome. This expansion underscores Marriott International’s commitment to enhancing its lifestyle offerings and providing travelers with vibrant and immersive experiences in iconic destinations.
For visitors seeking a unique blend of luxury and local culture, W Florence stands as a compelling choice in one of Italy’s most enchanting cities.
