The Canadian Association of Tour Operators (CATO) has announced the appointment of Peter Lacy, the Chief Financial Officer and Director of Goway Travel, to its Board of Directors effective immediately. This strategic move coincides with a critical period for Canada’s outbound travel sector, which is currently experiencing significant declines in travel to the US, alongside a growing interest in European and domestic destinations.
Experience and Vision of Peter Lacy
Peter Lacy brings over 35 years of experience in the travel industry, particularly in financial oversight and operational strategy at Goway Travel. His leadership has been instrumental in driving both trade and retail distribution channels, catering to leisure and corporate markets alike. With extensive international exposure across North America and Australasia, Lacy’s insights are poised to offer CATO a fresh global perspective.
Strengthening the Canadian Travel Voice
“We are thrilled to welcome Peter Lacy to the CATO Board,” remarked Brett Walker, Chair of CATO. “His financial expertise and international background will significantly enhance our efforts to advocate for Canadian tour operators and amplify our industry’s voice.”
Expressing his enthusiasm, Lacy stated, “I’m honoured to join the Board of CATO and contribute to its vital mission. Throughout my career, I’ve witnessed the evolution of travel firsthand. I look forward to partnering with my fellow Board members to support the ongoing growth and resilience of Canadian tour operators in a rapidly changing global landscape.”
CATO’s Commitment to the Travel Industry
For travel advisors and industry stakeholders, Lacy’s appointment is a clear indication of CATO’s dedication to experienced leadership during a time when the outbound travel market is facing disruption and new opportunities.
Advocacy During Turbulent Times
Earlier this year, CATO expressed concerns over the potential impact of US tariffs imposed under President Trump, which could jeopardize thousands of jobs in the tourism sector. The organization encouraged tour operators and industry professionals to amplify their concerns by raising awareness of the local and economic effects, collaborating with advocacy partners, and engaging with policymakers to foster tourism-friendly trade initiatives.
