Virtuoso has appointed Karen Hardie as the new General Manager for Canada. With over two decades of leadership experience in the global luxury travel sector, Hardie’s extensive background positions her well to influence the company’s growth in the region. This transition follows the appointment of former GM Una O’Leary to her new position as Vice President of Global Partnerships.
Background and Experience
Prior to joining Virtuoso, Hardie served as Vice President of Global Sales for Rocky Mountaineer. Her previous role is just one highlight in a career that includes significant positions at Jetset Travelworld Group and Orion Expedition Cruises, spanning North America and Australia.
Acknowledgments and Recognition
In 2016, Hardie was recognized as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), underscoring her influence and leadership in the industry.
Statements from Leadership
Michael Londregan, Senior Vice President of Global Operations at Virtuoso, emphasized Hardie’s extensive industry expertise and strategic vision: “Karen brings a combination of deep industry expertise, strategic vision, and a strong commitment to the success of our members, advisors, and partners in Canada. Her ability to build high-impact relationships, drive performance, and lead with credibility makes her the ideal candidate to accelerate Virtuoso’s growth in Canada, while strengthening our global influence.”
Strategic Goals for the Future
In her new role, Hardie will focus on implementing the regional business strategy across Canada, which includes enhancing member and partner growth and engagement. She will be based in Vancouver and officially starts her role on June 16, 2025, reporting directly to Londregan.
This strategic appointment signals Virtuoso’s commitment to strengthening its presence in the Canadian travel market and enhancing its overall global footprint.
