Small group travel is experiencing a remarkable rise in popularity, particularly as travelers increasingly seek more intimate experiences. According to recent reports from Globus, their Small Group Discovery tours have gained significant traction since their launch just six months ago, with an impressive 65% of 2025 departures already sold out. This trend signals a definitive shift in travel preferences, leaning toward more personalized and immersive adventures.
"Small is the new big in group travel, and the numbers prove it," Globus emphasized in a recent press release. Travelers are gravitating towards smaller groups, indicating a desire for deeper connections and unique experiences. Denise Harper, the managing director of sales for Canada at Globus, highlighted that travel advisors who are focusing on these specialized tours are witnessing remarkable sales momentum.
Harper noted, "These tours aren’t just selling—they’re selling out, with some itineraries setting new sales records." This remarkable demand underscores a golden opportunity for advisors to cater to this high-interest market. With an average of just 15 guests per tour (18 for destinations outside Europe), these journeys are intentionally crafted to foster intimate cultural exchanges and immersive activities that larger groups cannot facilitate.
Top Selling Small Group Tours
Travelers looking for exceptional experiences can choose from several popular options, including:
- Splendors of South Africa with Victoria Falls
- Swiss Splendors by Train
- Australian Safari
- Costa Rica Coast to Coast
Other Notable Tours
In addition to the top sellers, Globus offers a range of equally compelling itineraries:
- A Journey Through Time: Armenia & Georgia
- Enchanting Italy
- Extraordinary England & Scotland
- Paris & Provence
- Croatian Island Hopper
- Majestic Montana & Yellowstone
Advantages for Travel Advisors
The increasing demand for small group tours presents multiple benefits for travel advisors:
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Higher Per Diem Rates: With an average spending of $500 per day, these tours provide premium commission opportunities, offering advisors an attractive financial incentive.
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Strong Demand with Limited Availability: The high rate of sold-out tours creates a sense of urgency for bookings, making it easier for advisors to promote the tours effectively.
- Simplified Sales Process: These tours are straightforward to sell, with appealing itineraries and clear value propositions, making the booking process just as easy.
As travelers and advisors alike recognize the advantages of small group travel, now is the perfect time to explore these high-demand offerings. For travel professionals seeking further details or to delve deeper into their options, visit the Travel Advisor Portal.
By tailoring experiences to smaller numbers, Globus is not only redefining group travel but also creating a landscape where travelers can forge meaningful connections and enjoy unique cultural insights—an enticing proposition for modern explorers.
