MSC Cruises has identified six emerging travel trends reshaping the way guests plan their holidays as we head into 2026. These trends are not only influencing guests’ booking behavior but also diversifying itinerary offerings. From sports-centric vacations to family-friendly cruises, these evolving patterns reflect changing priorities in travel experiences.
Fan Voyages: Experience Sports Like Never Before
As 2026 approaches, sports enthusiasts are gearing up for a series of high-profile events that promise to attract fans worldwide. Notably, millions will travel across the United States to witness their favorite teams compete, especially during major football events where over five million fans are expected in cities like Miami and Seattle.
MSC Cruises is primed to capitalize on this trend, offering excursion packages that seamlessly incorporate cruises into sports travel. For instance, fans attending games can extend their trips by booking a seven-night cruise from Seattle to Alaska aboard MSC Poesia or a journey to the Caribbean from Miami on the new flagship, MSC World America.
Additionally, as the title sponsor of three Formula 1 races in 2026, MSC will provide opportunities for fans to combine cruise vacations with adrenaline-fueled experiences at events in Barcelona, Austin, and São Paulo.
Rise of the ‘Me-Kend’: Short Getaways for Self-Care
In response to the growing desire for quick, rejuvenating escapades known as “me-kends,” more people are opting for short trips as a form of self-care. MSC Cruises meets this demand with mini-cruises ranging from three to four nights, easily accessible from various embarkation ports.
These quick escapes often include sun-soaked itineraries to the Bahamas and Caribbean from Florida, or captivating Mediterranean voyages from Genoa, allowing guests to recharge without planning extended vacations.
Kidfluencing: Family-Focused Travel Choices
Perhaps one of the most significant influences on family travel in 2026 is the kids themselves. According to recent studies, over 80% of parents involve their children in holiday planning, leading to travel choices inspired by their kids’ creativity and online discoveries.
With MSC’s award-winning family programs, parents can look forward to enriching activities, sporting events, and creative spaces designed specifically for all age groups. From kids’ clubs offering over 100 hours of entertainment to dynamic gaming areas, families can enjoy shared experiences while allowing their children to explore independently.
Quiet-Cations: Seeking Serenity in Nature
In a world dominated by digital distractions, an increasing number of travelers are seeking tranquility through what has been dubbed “quiet-cations.” Aiming to escape the chaos of everyday life, 43% of travelers express a desire to reconnect with nature in 2026.
MSC Cruises will embark on its inaugural Alaska season, offering serene seven-night cruises on MSC Poesia that showcase natural wonders and peaceful landscapes. Guests can experience breathtaking fjords, whale watching, and hiking excursions, making their journeys a restorative retreat into nature.
Traveling Off-Peak: The Low-Season Advantage
As awareness grows regarding the benefits of low-season travel, more guests are opting for off-peak adventures. With milder temperatures, fewer crowds, and reduced costs, many travelers prefer exploring popular destinations in a more genuine, relaxed atmosphere.
MSC Cruises is set to offer a variety of voyages in 2026 to the Southern Caribbean, Greece, and the Eastern Mediterranean during these less busy periods. Guests can enjoy enriching experiences aboard ships like MSC Virtuosa and MSC Lirica, allowing for a more authentic exploration of destinations like Kotor, Mykonos, and Izmir.
Personalized Luxury: All-Inclusive Experiences
The desire for exceptional luxury experiences is on the rise. As affluent travelers seek hassle-free vacations, all-inclusive offerings are becoming increasingly popular. MSC Yacht Club, a unique ship-within-a-ship concept, offers personalized services tailored to meet every guest’s needs.
From priority embarkation to 24-hour concierge services, the MSC Yacht Club experience ensures complete relaxation and indulgence. Notably, guests will soon have the opportunity to book MSC Yacht Club for the MSC 2027 World Cruise, launching a new era of luxury travel experiences.
As these travel trends evolve, MSC Cruises remains committed to providing unforgettable experiences tailored to the needs and desires of modern travelers. Prepare for an exciting year ahead filled with opportunities that promise to redefine leisure and adventure.
